With today’s increasing focus on customer service, company managers and bus/coach drivers must be equipped with the knowledge and skills to adapt to customers’ needs and anticipate the use of technologies that help improve the customers’ experience. In the face of these challenges, the road transport training industry needs an exemplary framework for capacity-building to enhance road safety but also its professionalism, efficiency, effectiveness and accountability.

Example: The IRU Academy, which boasts a high level advisory committee composed of representatives from the European Commission, the World Bank, the UNECE, the International Transport Forum, the European Transport Workers Federation and the European Training Foundation is the training arm of the International Road Transport Union (IRU). The IRU Academy acts as a global body that works with its partners and panels of experts to provide a training framework for the benefit of the road transport industry, its customers and society as a whole.