“Year of Sustainable Tourism” complements Smart Move focus on group tourism by coach

IRU welcomes the launch of the International Year of Sustainable Tourism for Development 2017 to complement IRU’s Smart Move global campaign, championing the use of buses and coaches as a clean, safe and sustainable way to travel.

The Sustainable Tourism initiative directly supports a key focus for Smart Move this year, which is to encourage group tourism by coach.

The official kick-off took place at the International Tourism Fair of Spain, FITUR, and will be followed by 12 months of global actions aimed at advancing sustainable tourism to contribute to the UN’s 2030 Agenda for Sustainable Development. Echoing some key motivations for Smart Move, the initiative recognises that access to mobility is a transformative force for improving lives and that tourism is a fundamental pillar of the world economy.